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Justin Cohen is a proud father, sports enthusiast, and trail runner who launched BTV in late 2022. As CEO, he directs the boutique agency’s strategic vision, overseeing team output with a focus on sustainable organizational growth and community impact. BTV leverages decades of expertise from seasoned professionals to provide a more intentional approach to marketing. Before founding BTV, Cohen spent 14 years as a partner at Internet Marketing Inc. (IMI). Under his leadership, IMI evolved into a nationally recognized digital agency serving Fortune 500 companies, premier casino brands, and specialized sectors like healthcare and higher education. Following IMI’s 2019 merger with REQ, he remained for three years to ensure a seamless transition. His earlier career includes foundational roles at Expedia.com and Starwood Hotels. A Boston native and Cornell University alumnus, Cohen has been a fixture in the Las Vegas community since 2002. He is a long-time volunteer for Make-A-Wish Southern Nevada and recently completed a term as Board Chair for Get Outdoors Nevada. A graduate of Leadership Las Vegas, Cohen has dedicated over two decades to advising and growing countless businesses alongside his talented teams.

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